Since its beginnings in 1980, Grand Center Inc. has worked to establish and grow Grand Center Arts District – St. Louis’s epicenter for the arts. Grand Center Inc. works to connect the district’s great organizations with one another in a beautiful urban setting that invites people to come and discover new cultural experiences. They lead physical investments to enhance the area’s ongoing development, and bring it all closer to St. Louis residents and visitors alike through marketing, place-making, and programming to create new opportunities to connect people with art – and with each other.
The redesign of grandcenter.org sought to further connect people to the District’s arts by organizing the event discovery flow with multiple customizable feature areas and aggregating local event postings through Transparansee’s data scraping tools. Working with Lelander and Jump to lead development, we leveraged WordPress and Advanced Custom Fields to build a modular templating system. Our modular approach makes it easy for Grand Center to keep their content fresh and uniquely styled with the options to mix and match components and apply preset gradient themes.