The Salubrious Project, located in the small Hungarian town of Kaposvar, aims to bring together people from different backgrounds and with different expertise to co-create a healing space dedicated to promoting and educating about health and wellbeing.
While living and working on their farm, I offered my design and development services to rebrand their line of homemade kombucha. Their goal was to establish a brand that would attract attention in local markets while also distinguishing themselves amongst European competitors.
I started by designing them a new logo and labels and chose a more earthy color palate. Local wildlife was illustrated to give each flavor its own identity, drawing inspiration from craft beers. I then restructured and redesigned their website to be modern and responsive, highlighting the benefits of their product and matching the new aesthetic.